Two Major Keys to Online Marketing

ONE

So yesterday I started following my new business action list. I created my list last week it was a bit of a long process but my logical and semi-OCD mind needs the structure to get me going so I don't spend all my time preparing to work. A person can only make money by doing actions!

Outline:

Goals - specific if you can not just "travel" or "make money" but go on a trip every 6 months and make $5,000/month extra.

Strategies - The general ways you plan to achieve your goals. Example: Build my affiliate marketing business and my MLM business online

Tactics - Specific ways developed from your strategies. Example: Use social networking, use e-mail lists, use PPC

Actions - These are very specific actions that you will list as your daily tasks to achieve your goals and listing a time for each action will help you. Example: check PPC ad campaigns (1-5min), make blog post (5-30min), phone leads generated (15-60min).

This should be only a page or two and you should update/review your document often so you can adapt to changing situations.

I like to keep my list right in front of me while I work on my business stuff like a check list. The faster I complete each action the more money I will make.

I also like to put a reward section at the end so I have something to look forward to!

TWO

Work your action list! No procrastinating. If you can't do it every day put it into your schedule where you can the point is constancy because the more you work your business the better chance of making money you will have.

I developed this list as part of my MasterMind group I started last year. I will talk more about MasterMind groups in tomorrows post!

Have a great day!
Ian

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If you follow the simple instructions on the website that 100,000 will end up looking trivial.

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Happy Marketing,
-Ian

3 Rules to Building Any Online Business

3 Rules to Building Any Online Business

By Ian The Tailgate Marketer Hopfe

This info is good for any online business or program you may be a part of or thinking of joining/starting.

1) If you market something make sure you paid for it first.

People always hate hearing this first rule because they want to make money online for free and that is just not possible you will have to spend some money. How can people take you seriously and trust you if YOU don't even use your own product, service or program. Pay the fees, upgrade your account, and work the system that governs your product, services, or program.

You must build credibility, build trust, and spend money to make money. Most importantly about this is that YOU will know your product, service, or program is real and works because you don't want to find out you have been marketing a scam.

2) Generate as much traffic to your website as you can.

Some of this traffic you can build for free but free traffic is not targeted traffic and you will need a lot more of it to get the same results. Other traffic will cost you a lot of money to generate but it may make you broke in a very short time if it's not quality targeted traffic. Still some traffic will be relatively cheap but take months or longer before it builds. You will need to work on all three types to get the right formula needed to sell your product, service, or program. The main ways of generating traffic are:

Search Engine Paid-per-click (PPC)– This is paying for ads on search engines like Google.

Article Writing and Submitting – These are short 500 word articles written by you about your product, service, program, or anything you want that have info about you and links to your website. You will submit these to article databases, other websites, and e-zines so they have free content.

Traffic Exchanges (TE , Paid to click PTC, Paid to read PTR)– These are free websites were you get paid a few cents to visit other peoples website. Traffic Exchanges attract a lot of people trying get free info and make free money. You will pay to have other people visit your site at up to ten of these websites.

Viral Marketing – This is when you write an original e-book and you have links in the e-book directing people back to your website. Normally, this would be a free giveaway to get people to join your e-mail list.

Search Engine Optimization (SEO) – This is more technical and it entails having plenty of relevant content on your website not just links to other website (you programs), HTML Meta tags on your webpages that have proper keywords and descriptions, webpages that have proper HTML titles, a lot of traffic, AND links from important/high rated websites to your website.

Forum Posting – Now this isn't just posting random links to your products this is quality participation in the forum. Find a free forum dedicated to the topic of your marketing program and participate on a long term basis. As you help people for free giving advice and making friends you make sure you have a link to your marketing website in your signature file. Every time you make a post you gain trust and people will start clicking your links.

3) Teach the people who buy or join your product, service, or program...AKA List Building and Follow ups.

These people trusted you enough to spend money on you so the least you can do is respect them for that. If you have a program were you recruit people under you in a downline then teach them about the business AND teach them these 3 rules! If the person only bought a product or service off of you follow up with them to make sure they are happy. In both cases make sure they are on your personal marketing list! Building your double-opt-in list is the backbone of building long term continual one time sales and residual income online. If you can you should be driving people to your list before you even try to sell them anything. So if they don't like your product, service, or program then you can still send them e-mails in the future about new things you are trying to market.

You will need to setup an e-mail autoresponder where they signup to your list, their e-mail is verified, you may send them something for free (maybe an e-book), then they get directed to a page of your choice. Send them to your marketing website and if they buy something off of you have them redirected to another one of your marketing websites with a higher priced product, service, or program. Setup your autoresponder to send them a new e-mail every few days giving them free info and links to more of your products, services, or programs.

You can even give them side deals like you will pay them $5 to join a program were you will make $20 of what they buy. When your list is hundreds or thousands of people long you could send out one e-mail to sell a product and make hundreds of dollars in a few minutes! Don't over use your list 1 or 2 e-mails a week is a lot, you don't want people to opt-out because you're e-mailing them 10 times a day. When your list gets large you could start selling ad space on your weekly e-mail to make even more extra money.

To help attract people to your list you should market your product but you can also give something away in your first e-mail to them after joining your list. Write an article or e-book about your product or service and excite them about getting free stuff!

If you don't have anything of your own to give away right now I give you permission to giveaway, reprint, or e-mail this article as long as you give credit where credit is do and do not alter it in any way. It is my belief that the honest person will always win in the end so I'm trusting you to do the right thing. Help me, help you become rich!

If you would like to continue receiving marketing info from Ian “The Tailgate Marketer” Hopfe go to http://www.tailgatemoney.com/free and join his list to get his FREE Online Business & Marketing E-book!

Happy Marketing!
-Ian

Ian Hopfe's Tailgate Money List!

So, I have started my Tailgate Money List to tech newbies and beginners all the stuff I have learned and continue to learn about online business and marketing. I wish I could have found something like this the first day I decided to start marketing online!

It's FREE to join and I GIVE away 2 E-books that I have written!

One e-book is my "Hopfe's Pocket Guide Buying a new Computer for the Average Person". Since I'm a certified A+ computer tech I thought I would help out the non-tech people with PC terminolgy and basic computer understanding.

If you only want this e-book and not join the list you can buy Hopfe's Pocket Guide here!

The other e-book I'm giveing away is my new "Online Business and Marketing Basics For the Beginners". If you're new to online marketing its a good place to get started and learning.

Being a member of the list you will benifit from my on going adventures in online marketing and hopefully you can save the money that I spend and avoid the mistakes I have made!

Join Ian Hopfe's Tailgate Money List!

-Ian