First an update: I have been reworking my Tailgatemoney.com website that is advertised on the back of my truck to see if it is more effective.
I wanted to share some info you should think about when you market to small businesses.
- Stress the time savings for your product or service.
- Remember that running a small business is both exciting and terrifying.
- Stress how you product or service will help their company stability.
- Remember that small businesses have the same needs a big business.
- Respect that the company money is also the owners money.
- Justify the value of your product or service.
- Remember small business owners turn to the internet first when looking for products or services.
- Content Marketing like blogs, pictures, and videos will attract the organic traffic of business owners already looking for your product or service.
I hope this helps a bit!
Have a great day,
-Ian
