Building a double opt-in e-mail list should be the number one goal of all online marketers.
To the right side of my blog you can see my sign up page and if you join I will give you a free e-book about online marketing. At the start of all the programs I own I get people to join an e-mail list so I can update them, help them, and recommend things to them.
No matter what business you are trying to build get your prospects onto your list first! People are always changing businesses and not all businesses will appeal to all people. So before someone joins you in a business or buys you may have to show them more then one business.
Having your list is a good way to build trust with people if you give them help all the time. I like to ask people on my list if they need help with their online marketing because that is the demographic I target. I always try to offer help before recommending a program.
Multiple sales can only happen if the customer or prospect is already in your list. I make about 2/3rds of my online money from repeat customers!
The power is in the list IF you have it filled with targeted prospects/customers AND you only recommend related businesses or products. I like to say don't expect a list full of cat lovers to buy dog products!
To build your list you will need a good auto responder. This will cost you some money every month so you need to be ready to pay this for as long as you will be marketing.
I use three different auto responders:
NPN is my favorite auto responder because it's the cheapest at $10.75 per month and you get most of the tools an online marketer needs like ad tracking and splash/capture page creator. NPN also has a great business that's making me over $100 per month on a regular basis.
TrafficWave I have been using because it's integrated into a business I have joined to help with pre-made e-mail messages. It's $17.95 per month but has less tools then NPN. My TrafficWave business has been slowly building and I now make about $40 per month.
Aweber is just an auto responder but it is the best one out there! They have recently improved their service with new capture boxes like the one on the right side of my blog. It is the most expensive at $19 per month and increases according to the size of you list but worth it for the quality. I don't really advertise Aweber because they only pay to the first level of referrals but if you want the quality join!
If you want more help with auto responders and list building feel free to e-mail me at ian@tailgatemoney.com.
Have a great day,
Ian Hopfe
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