Components of a good splash page or sales site

What are some of the components of a good splash page or sales site?

1. Sales Copy – The point is to convince someone they need your product or service. I'm not the best sales copy writer in the world BUT if you're on this list my must be ok at least. Things to think about when you write your sales copy: limited time, markdown in price, testimonials, good pictures/graphics, long guarantee window as 90 day as apposed to a 30 day, and sell the dream not the product or service!

2. Structure – Splash page has to fit your message in one page above the fold & only have a few pictures/graphics so it will be fast loading. If you add an Auto Responder e-mail sign up to the page your splash page now becomes a Capture Page! Sales sites should not be used in traffic exchanges because they see your page for 5-30 seconds and that’s not enough time for people to read a large page. The idea of a Splash or capture page is to get people from the traffic exchange to visit your site and read your sales copy when they have time. It's actually MORE important to get people to join your e-mail list then to buy the product or service you are marketing right now. My favorite auto responder and e-mail list product is Aweber they have a great tool for building e-mail sign up boxes to your pages. Checkout there services out a http://memberservices.aweber.com

3. Pictures or Graphics – Any good splash page, capture page, or sales page has some of these. You don't want to steal graphics or photos from other sites because you can get into some big trouble. I have heard of online marketers using a celebrity's picture to market something and they got sued! Keep it on the up and up! Make your own graphics or take a few of your photos and use them. Not all of us can make graphics or maybe your don't have a camera! You can buy some Royalty Free pictures and graphics to use on your site. I do this all the time and I even try to reuse them if I can. Royalty Free means you pay for them one time and you get the rights to use them with only a few conditions that really only affect someone printing the pictures more then 10,000 times or something like that. I like the website DreamsTime for my royalty free graphics and photos. If you're on a budget they do also have a collection of free pictures and graphics you can get! Check out DreamsTime free photos here: http://www.dreamstime.com/free-photos-resi1563715

I hope these simple ideas help you out a bit as you're building your splash, capture, and sales pages! If you have any questions about any details in this e-mail or just need some online marketing help please e-mail me!

Have a great day,

-Ian

All Online Marketers Need to Build a Double Opt-in E-mail List

Building a double opt-in e-mail list should be the number one goal of all online marketers.

To the right side of my blog you can see my sign up page and if you join I will give you a free e-book about online marketing. At the start of all the programs I own I get people to join an e-mail list so I can update them, help them, and recommend things to them.

No matter what business you are trying to build get your prospects onto your list first! People are always changing businesses and not all businesses will appeal to all people. So before someone joins you in a business or buys you may have to show them more then one business.

Having your list is a good way to build trust with people if you give them help all the time. I like to ask people on my list if they need help with their online marketing because that is the demographic I target. I always try to offer help before recommending a program.

Multiple sales can only happen if the customer or prospect is already in your list. I make about 2/3rds of my online money from repeat customers!

The power is in the list IF you have it filled with targeted prospects/customers AND you only recommend related businesses or products. I like to say don't expect a list full of cat lovers to buy dog products!

To build your list you will need a good auto responder. This will cost you some money every month so you need to be ready to pay this for as long as you will be marketing.

I use three different auto responders:

NPN is my favorite auto responder because it's the cheapest at $10.75 per month and you get most of the tools an online marketer needs like ad tracking and splash/capture page creator. NPN also has a great business that's making me over $100 per month on a regular basis.

TrafficWave I have been using because it's integrated into a business I have joined to help with pre-made e-mail messages. It's $17.95 per month but has less tools then NPN. My TrafficWave business has been slowly building and I now make about $40 per month.

Aweber is just an auto responder but it is the best one out there! They have recently improved their service with new capture boxes like the one on the right side of my blog. It is the most expensive at $19 per month and increases according to the size of you list but worth it for the quality. I don't really advertise Aweber because they only pay to the first level of referrals but if you want the quality join!

If you want more help with auto responders and list building feel free to e-mail me at ian@tailgatemoney.com.

Have a great day,
Ian Hopfe

The Demoralized Marketer

I'm going crazy and broke!!!!!!!

I have the skills and I know what to do BUT no one is buying anything I market!

Do you feel like this also?

List building is the bottom line and should be your main goal with any online marketing business.

Get your Aweber account now if you don't have one! Double op-in autorespnder is the backbone of your business no matter what you sell/market. You must build a large list of targeted members or buyers. Building your list will take time...months or more! After you have a large list you could make hundreds of sales in one day from sending one e-mail.

Join PayDotCom.com and ClickBank.com and start marketing products from you market area to you list as it grows. Affiliate marketing is a great way to make extra income without haveing to build your own products.

How do you get people to signup for your list?

Give something away that is directly related to your market area. If you market health drinks give away a healthy eating e-book. Don't give away a car repair manual expecting this group of people will buy a health drink from you next week.

How do I get Traffic to your list capture website?

This is the hard part!

Targetted Traffic = targetted signups = more sales = more money!

1) Get a domain name for your website with keywords for your market in it. If you're marketing to the health drink industy make sure your domain name has health and drink in it. Better for the search engine ratings.

2) You need to fill your website with original content so it will rate higher in the search engines.

3) Make sure you are giving free usefull information and ask people to join your e-mail list for more free info. Try giving away something if they join the list.

4) Join a few social networking sites with a new account if you can. Facebook, Twitter, and maybe MySpace. Be active and talk to poeple every day on these networks. Start a Facebook group for your market and encourage people to visit your site. As your group builds you will be building a second list of targetted members.

5) Start writing 500 word articles about your product or market. Send them to your lists telling people they can repost it if they don't change it and keep the contact/link info. Start your own blog and post your articles there as well as on your own site to build original content. After you have a few article wiritten submit them to an article website. This will cost you money!

6) Search for free forums in your market and join them, at least a few. Don't just spam them with links to your website interact with the groups and just leave your link in your signature file so it is on all your posts people will click the link especialy if you have been around for a long time.

7) Google AdWords - This will cost you a lot of money! If you are not carefull and choose keywords just right you could spend a LOT of money in a short time. If you start making money then think about using AdWords.

8) There is one more major NEW way to get traffic to your site but I will not tell you about that unless you join my e-mail list! After joining and confirming your e-mail just forward the first e-mail of my autorespnder to ian@tailgatemoney.com and I will tell you the secret NEW traffic generation system that most big marketers are keeping for themselves!

In my Trash bin!!!!!!!!!!!!!!!!!!!!!!!!!!!

-Traffic Exchanges suck unless you are marketing to people wanting to make BIG FAST money online for free. This is only good to rise your site counter number if you are not in the make money market....and even then its not so good.

-Don't use or pay for safelists. They suck! The e-mails they send out are to other people trying to market their own products...why would they buy from you if you ignore the e-mails also?

If you are building a list for people who want to make money online use a list builder were you can export your list members to your AWeber list. This is also a great money making opportunity while building your list of targetted BUYERS. Lots of good stuff with this program for newbies also!

Happy Marketing!
-Ian