What are some of the components of a good splash page or sales site?
Sales Copy – The point is to convince someone they need your product or service. I'm not the best sales copy writer in the world BUT if you're on this list my must be ok at least. Things to think about when you write your sales copy: limited time, markdown in price, testimonials, good pictures/graphics, long guarantee window as 90 day as apposed to a 30 day, and sell the dream not the product or service!
Structure – Splash page has to fit your message in one page above the fold & only have a few pictures/graphics so it will be fast loading. If you add an Auto Responder e-mail sign up to the page your splash page now becomes a Capture Page! Sales sites should not be used in traffic exchanges because they see your page for 5-30 seconds and that’s not enough time for people to read a large page. The idea of a Splash or capture page is to get people from the traffic exchange to visit your site and read your sales copy when they have time. It's actually MORE important to get people to join your e-mail list then to buy the product or service you are marketing right now. My favorite auto responder and e-mail list product is Aweber they have a great tool for building e-mail sign up boxes to your pages. Checkout there services out a http://memberservices.aweber.com
Pictures or Graphics – Any good splash page, capture page, or sales page has some of these. You don't want to steal graphics or photos from other sites because you can get into some big trouble. I have heard of online marketers using a celebrity's picture to market something and they got sued! Keep it on the up and up! Make your own graphics or take a few of your photos and use them. Not all of us can make graphics or maybe your don't have a camera! You can buy some Royalty Free pictures and graphics to use on your site. I do this all the time and I even try to reuse them if I can. Royalty Free means you pay for them one time and you get the rights to use them with only a few conditions that really only affect someone printing the pictures more then 10,000 times or something like that. I like the website DreamsTime for my royalty free graphics and photos. If you're on a budget they do also have a collection of free pictures and graphics you can get! Check out DreamsTime free photos here: http://www.dreamstime.com/free-photos-resi1563715
I hope these simple ideas help you out a bit as you're building your splash, capture, and sales pages! If you have any questions about any details in this e-mail or just need some online marketing help please e-mail me!
Have a great day,
-Ian
