Saturday, August 6, 2016

Marketing to Small Business

Hi Everyone,

First an update: I have been reworking my Tailgatemoney.com website that is advertised on the back of my truck to see if it is more effective.

I wanted to share some info you should think about when you market to small businesses.

  1. Stress the time savings for your product or service.
  2. Remember that running a small business is both exciting and terrifying.
  3. Stress how you product or service will help their company stability.
  4. Remember that small businesses have the same needs a big business.
  5. Respect that the company money is also the owners money.
  6. Justify the value of your product or service.
  7. Remember small business owners turn to the internet first when looking for products or services.
  8. Content Marketing like blogs, pictures, and videos will attract the organic traffic of business owners already looking for your product or service.

I hope this helps a bit!
Have a great day,
-Ian

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